SEO | Search Engine Optimization
Search Engine Optimization refers to actions that influence the search engine's ability to find
a webpage or website. The purpose of SEO optimization is to improve website ranking in search results.
Currently, the most popular search engine in the world is Google
Definition of Digital Marketing Terms
In here we collect definition of digital marketing terms
help our customers to understand the complex digital jargon.
Google AdWords is a digital marketing platform owned by Google.
AdWords is also largest and most used online advertising network in the world,
and millions of businesses advertise online using AdWords to reach
new customers and grow their business.
Reach, Engage, Activate & Nurture (REAN)
Marketer appreciate the progression of stages that turn an
interested person into active customer. The REAN model provides
a theoretical framework for measuring this progression.
Digital Marketing Analytics
Google Analytics is free website analytics service from Google
that allows web master to track website visitors and marketing
campaign performance. Sometimes it is difficult to analyze some issues
by looking at only basic metrics such as clicks and conversion rates.
Google Analytics offers wide range of analyzed website data. With this tool can
find many important metrics, such as bounce rate calculates the percentage
of customers that leave immediately after entering on the landing page.
Social Media Marketing
There are many social media platforms such as: Facebook, Twitter,
YouTube, LinkedIn, Pinterest and Instagram.
Facebook is most popular of these, and was developed to connect friends
and share information (Brand. 2015).
Pay Per Click (PPC) Search Engine Advertising
In 2015, 98% of search engine users in Thailand used Google,
leaving only 2% stake for other search engine platforms like Bing and Yahoo
(Returnonnow. 2015). This makes Google not only the most popular search engine
in Thailand but also the most significant resource for advertisers.
Digital Marketing in Thailand
There are approximately 2.9 billion web users globally,
making Internet use has become a mainstream activity worldwide (Brand. 2015).
Digital marketing can be divided into six main categories: pay per click (PPC),
digital display advertising (DDA), email marketing, social media marketing (SMM),
mobile marketing and search engine optimization (Dodson. 2016).
Google AdWords VS. Facebook Ads
Comparison of Google AdWords and Facebook Ads
As Marketing Tools for an Online Shop.
The study explores digital marketing effectiveness for the
second-hand online shop in Bangkok, Thailand. The purpose is
to get clear picture how digital marketing work and what skills
SME online shop owners must develop.
Having a website is not enough!