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Google AdWords

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Google AdWords is a digital marketing platform owned by Google. AdWords is also largest and most used online advertising network in the world, and millions of businesses advertise online using AdWords to reach new customers and grow their business.

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Digital Marketing Analytics

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Google Analytics is free website analytics service from Google that allows web master to track website visitors and marketing campaign performance. Sometimes it is difficult to analyze some issues by looking at only basic metrics such as clicks and conversion rates. Google Analytics offers wide range of analyzed website data. With this tool can find many important metrics, such as bounce rate calculates the percentage of customers that leave immediately after entering on the landing page.

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Digital Marketing in Thailand

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There are approximately 2.9 billion web users globally, making Internet use has become a mainstream activity worldwide (Brand. 2015). Digital marketing can be divided into six main categories: pay per click (PPC), digital display advertising (DDA), email marketing, social media marketing (SMM), mobile marketing and search engine optimization (Dodson. 2016).

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Google AdWords VS. Facebook Ads

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Comparison of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop.

The study explores digital marketing effectiveness for the second-hand online shop in Bangkok, Thailand. The purpose is to get clear picture how digital marketing work and what skills SME online shop owners must develop.

Having a website is not enough!

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